Igniting Ministry

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Igniting Ministry
810 12th Avenue South
Nashville, TN 37203-4744

P.O. Box 320
Nashville, TN 37202-0320

Phone: 877-281-6535
Fax: 615-742-5777
im@umcom.org

Measuring Igniting Ministry Success

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Evaluating the effectiveness of the Igniting Ministry Campaign is not based on a single research protocol. There are a number of indicators that are carefully monitored throughout this process. We feel confident that our efforts in this area are comparable with those being conducted in the private sector for national branding companies.

National Attitude and Usage Study
A national survey measuring attitudes, advertising awareness, willingness to attend, brand strength and other factors. This is a bench marked study that is conducted annually. 1,200 people across the country are polled. This quantity of surveys delivers a confidence level in the results of 95% and a confidence interval of + or - 3%. This study is conducted by the nationally recognized research firm, Barna Research Group. (Note: this sample size is larger than the nationally recognized Harris Poll that is used to predict the presidential election outcome and other areas of public interest with typically 1,000 respondents.)



TYPE	SIZE	TITLE AND DESCRIPTION
	228 K	2006 effectiveness 5.24.2007 This 2007 reports shows how Igniting Ministry's effort has raised national awareness of our denomination and has correlated with attendance increases in congregations throughout the U.S. as of 2006.
	135 K	2005 effectiveness 4.6.2006 This 2006 reports shows how Igniting Ministry's effort has raised national awareness of our denomination and has correlated with attendance increases in congregations throughout the U.S. as of 2005.
	467 K	Barna 2005 7.19.2005 This report provides an overview of survey research conducted by Barna Research Group on behalf of United Methodist Communications (UMCom) and the General Board of Discipleship (GBOD). The primary goal of this research was to assess changes in seekers’ perceptions of attributes of The United Methodist Church since the initial Igniting Ministry research in 2001.
	232 K	Harris 2004 7.19.2005 This report provides an overview of qualitative research conducted by Harris Interactive on behalf of United Methodist Communications (UMCom) and the General Board of Discipleship (GBOD). The primary goal of this research was to gather information about seekers’ needs and interests to use in message development for Igniting Ministry.
	492 K	2004 effectiveness 7.7.2004 The research described in this report reflects the fourth year of media impact research and was conducted from Lent 2004 flight.
	186 K	2003 effectiveness 3.16.2004 This 2003 reports shows how, in Igniting Ministry's third year, the effort has raised national awareness of our denomination and has sharpened the welcoming skills of many of our 36,000 congregations.
	109 K	Measuring Effectiveness 3.16.2004 Evaluating the effectiveness of the Igniting Ministry Campaign is not based on a single research protocol. There are a number of indicators that are carefully monitored throughout this process.
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