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Igniting Ministry
810 12th Avenue South
Nashville, TN 37203-4744

P.O. Box 320
Nashville, TN 37202-0320

Phone: 877-281-6535
Fax: 615-742-5777
im@umcom.org

Igniting Ministry offers more than 70 newspaper ads which compliment the national television commercials ("spots"). These ads range in size and also range from full color to spot color to black and white. One whole expression (theme) is devoted to classified ads.

There are six Igniting Ministry expressions which convey different messages of putting faith in action, see God in the everyday, copy with the unexpected and more. Many of these ads also have companion direct mail pieces and door hangers.

In addition to the traditional full- and half-pages newspaper ad sizes, you now have a wider selection of smaller ads fully customizable with your local message. Note: all ads are not available in all sizes. Here are the different ways ad sizes might be described:

AD SIZES

Full-page 6-column x 21 13" x 21"
Half page 6-column x 10.5" 13" x 10.5"
  5-column x 8" 10.8125" x 8"
Quarter-page 3-column x 10.5" 6.4375" x 10.5"
  2-column x 5.25" 4.25" x 5.25"
  3-column x 3.5" 6.4375" x 3.5"
IGNITING MINISTRY TIP

Ad Size vs. Frequency

As with any advertising materials, there is a point at which smaller ad sizes fail to deliver the needed impact of the message. Because of the photography and the amount of words in the ads, anything smaller than recommended ad sizes will not deliver the message.

 

RELATED LINKS

Customizing Ads

Media Terms

Resizing Ads

MediaWarehouse

What is an Expression?

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