HOW TO NEGOTIATE OUTDOOR MEDIA
Your first decision is to select a board or group of billboards you are
interested in. You can then contact the company (you can find the company name
and the location code number at the billboard base). Typically, outdoor
billboards fall into one of three categories:
Billboards generally fall into 5 standard sizes:
| 14' x 48' |
|
| 10'5" x 36' |
called "Bulletin" |
| 10'5" x 22'8" |
called "retro-fit" |
| 12' x 25' |
called "30-sheet/bleed board" |
PLACEMENT
PROCESS
Igniting Ministry billboard ads are available in
the 5 standard sizes, by contacting UMCom. Choices
can be viewed at mediawarehouse.org by choosing
"Outdoor" from the dropdown menu. Call
us early in your project - we've got lots of tips
but time is crucial!
When placing a billboard, your total outdoor cost will be based on 3 elements:
Your local outdoor company may offer to handle both media and production and
only comparison shopping will determine whether this will be a bargain for you.
(We can provide a comparison quote from our outdoor vendor.)
Before you sign a contract with an outdoor company, it is recommended that you
ask to see the media portion of the cost and the production portion of the cost
broken out separately. TIP: Our Media Glossary can help explain any strange
advertising terms you may encounter.
An outdoor vendor should provide a quote for the project and give a
"materials due date" for you to plan against. This due date will
drive the timeline for your entire project! 