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In order to best reach the 25-to 54-year-old audience,
each of Igniting Ministry’s TV commercials is
a unique expression of a biblical, emotional and strategic
theme, relevant to seekers and motivating to church
leaders and members.
To assist local churches to understand and implement
these themes, each commercial (and its coordinated
newspaper, direct mail, etc.) are grouped into “Expressions"
that specifically address the felt needs and concerns
of different people.
What Is An Expression?
An expression is a group of similarly themed advertising
that conveys different attributes of The United Methodist
Church. All "Open Hearts" advertising falls
into one of these "expressions."
Updated Handbook
The Igniting Ministry 'Welcoming and Media Planner'
(aka Handbook) has been updated and is now in PDF
form and available free
[PDF, click here].
This handbook is 153 pages of training, help, and
ideas, and a great reference guide to keep handy throughout
the year.
Available In Collections
For those churches who need a single resource with
all the coordinated pieces for a particular theme,
Igniting Ministry is introducing "Expression
Packages." Each Expression
Package represents a complete collection of advertising
(newspaper, direct mail, worship graphics, etc.) you
can use again and again throughout the years.
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