CUSTOMIZE FOR IMPACT
Igniting Ministry has created ads and direct mail pieces for many
different themes (“expressions"). Each expression is unique and each delivers a
message relevant to a different audience. You should choose the ad that you
feel is most appropriate for your congregation, and the people you want to
reach out to as visitors. Customizing the ad, by including your local church’s
information, provides the reader with the most important facts to be able to
take the first step toward attendance.
CUSTOMIZATION MADE EASY
Once you have selected the appropriate ad or direct mail piece
(you can view or download all of these free from the MediaWarehouse), it’s time
to customize it specifically for your church. All Igniting Ministry 'Open
Hearts' ads offer blank space for inserting local church information and are
available in computer-friendly JPG and PDF file formats so you (or your vendor)
can perform the customization needed without additional effort or expense. Your
information should always be succinct and include at least:
-
your church name
-
your street address (possibly with a significant land mark indicated)
-
service times
- your church web address can be included as
well
For
print ads, we also advise against using more than two lines of space in order
to prevent the ad becoming too cluttered. The objective of putting your local
church information in an ad is to provide enough detail for a reader to be able
to attend or make contact with the church.
A NOTE ABOUT PHONE NUMBERS
Offering a phone number creates
a myriad of public expectations, and careful consideration
should be given whether to insert a phone number
in your advertising or not. Can you put a plan in
place for answering the phone for the entire placement
period? Offering a phone number, particularly on
a billboard, can overtax an organization with response
questions and appeals, which is why we strongly
recommend against listing phone numbers on outdoor
advertising.
Need More Information?
More How-To help is available from
the Advertising menu (left) is to assist you with
placing local media, understanding media terms,
customizing your advertising, working with vendors,
or negotiating media placement. You can also download
customizable advertising free from the MediaWarehouse.
If you have any questions, the Igniting Ministry
office will be glad to help you (toll free at 877-281-6535).
